Rogers-Lowell Area News


Date ArticleType
6/19/2019 Chamber News
Sound of Rogers Songwriters Event Debuts Visit Rogers Music Branding Initiative

Visit Rogers, the Destination Marketing Organization (DMO) for the City of Rogers, will debut its music branding campaign at the Sound of Rogers songwriters concert this Friday, June 21, 2019, at The 1907 Building in downtown Rogers. The branding campaign aims to identify, generate, and curate audio content that supports, enhances and furthers the Rogers brand. Visit Rogers partners with Marketing Through Music (MTM) and creative director Kenny Lamb to identify clear goals in message and identity and infuse music and words into storytelling visuals to establish the voice of Rogers. Ear and eye-catching content will become shareable, compelling ways to shine the desired spotlight on Rogers.

“This music content goes live at the Sound of Rogers Songwriters night”, Visit Rogers Executive Director J. R. Shaw says. “The event shines the spotlight on Rogers songwriters and artists making a name for themselves in the music industry. Three artists sing their compositions, reflect on their Rogers roots, and reveal how Rogers helped make their music possible.

Headlining the event is Rogers native and Nashville songwriting and recording artist Palmer Lee. A graduate of Belmont College in Nashville, Lee began her songwriting career as half of country/folk duo 3rd & Union with Chase Coy. Their 2012 full-length debut was critically acclaimed by The Washington Post and the last track on the album, “No More,” was featured on the television show Degrassi. Palmer has also released an EP and full-length record on her own. Local artists Caleb Enyart and Sierra Carson round out the evening’s lineup.

Levi’s Gastrolounge and Lowbar will provide light refreshments for the event, and an afterparty is planned at Hapa’s Hawaiian Bar and Grill in Rogers. The event will be filmed and recorded for use in the audio branding campaign.

"Event video provides authentic content that promotes Rogers as an emerging music and entertainment destination, showcasing artists from diverse genres" says MTM Creative Director Kenny Lamb. "We want to make this content personal to Rogers, to own the moments with its brand, and to tell a consistent story through the local artists and songs that are all part of the Rogers soundtrack.”