In the 1920s, C.L. George and his sons, Luther and Gene, began hauling live birds from Arkansas to larger markets in the Midwest. Many years later, under the leadership of Gene, George’s would grow from a small, local business, to a major, fully integrated poultry operation. When Gene’s son Gary took over in the 1980s he positioned the company for growth with more facility expansions and acquisitions. As of 2013, Gary’s sons, Carl and Charles, lead the fourth generation of George’s, Inc. into success and growth, while maintaining the family values their predecessors instilled in the company. Today, George’s is among the top ten largest vertically integrated chicken producers in America.