In 1938, L.A Sharum opened Sharum's Greenhouse just east of Fort Smith on what is now Rogers Avenue. As the business grew, Gene and Mildred Sharum assumed control and continued the Sharum's legacy of hard work and delivery of quality products.

Gene and Mildred's son, Frank, has been in the landscape and nursery business his entire life and continues the Sharum tradition of quality through Frank Sharum Landscape Design, Inc. which he began in 1979. Frank Sharum Landscape Design, Inc. has grown into a multi-million dollar corporation and is now the largest landscape and design company in the bi-state area.