We are the destination marketing organization (DMO) for the City of Rogers (overseen by the Rogers Advertising and Promotion Council) and work in collaboration with the Chamber to create economic opportunity for the community by attracting meetings, conventions and leisure visitors. Our work also helps to promote Rogers as an entertainment destination and world-class place to live, work, invest and play. To us, it’s all about improving the quality of life for our residents through increased tourism economic impact.

More and more leisure and business travelers today are sharing their experiences over multiple online channels. By doing so, they are taking over the promotion of the destination on a far greater scale than any tourism organization could. So, our role is evolving. We’re developing new partnerships to improve our destination experience. That means we’re listening to our customers more, discovering new ways of doing things, and personalizing more of what we do to deliver an outstanding experience.

At Destination Rogers, we understand that building a place you want to visit also builds a place where people want to live. And building a place where people want to live builds a place where people want to work. If you build a place where people want to want to work, you build a place where business needs to be. And if you build a place where business needs to be, you build a place where people have to visit.