Rogers-Lowell Area News

Soapbox Influencer Marketing Expands PR Focus

Sara Beck joined the Soapbox Influencer Marketing team in August 2017 bringing with her a wealth of advertising, PR, brand strategy, retail and CPG experience. Effective December 2017, the company announced a shift in her role to serve as PR Strategist.

Beck is no stranger to the public eye, having graced front pages after winning the inaugural 2012 ARK Challenge for the development of an ecommerce tech startup, Btiques.

In addition to serving as co-founder of Btiques, Beck's past roles include experience as a brand and content marketing consultant along with Chicago-based agency roles for MillerCoors Multicultural, Nestle and General Mills. Additionally, Beck served in Walmart-facing strategic marketing roles in the music and book publishing sector for Anderson Marketing.

Sara brings innovation, bright ideas, fresh perspective and her signature zest to her role at Soapbox, and her new responsibility for PR will allow her to align her experience, training and relationships to tell the Soapbox story. Her focus will include media relations, local and national event strategy, networking and community engagement along with support for team members in business development and marketing functions.

A graduate of the University of Arkansas with a degree in public relations and advertising, Sara is a Northwest Arkansas native who grew up in the buyer/supplier landscape and understands firsthand the unique challenges and priorities of the retail space.

Sara can be reached at sara@soapboxinfluence.com or via LinkedIn, and she's always up for brainstorming, storytelling and building partnerships.