Rogers-Lowell Area News

Soapbox Influencer Marketing Adds Talent

Soapbox Influencer Marketing has announced the addition of another talented individual to the group's roster of savvy digital experts, shopper marketers and social media professionals.

Skylar Pannell joins the company after previously serving in a community development capacity with the American Cancer Society. Pannell worked with the ACS in both Nebraska and Arkansas in roles encompassing volunteer management, event planning, fundraising/development and marketing.

Previously, Skylar worked as an eCommerce copywriter for Dillard's, Inc. at the company headquarters in Little Rock. She is a graduate of Arkansas State University with a bachelor's degree in public relations, advertising and applied communication.

Pannell brings expertise across a variety of social platforms and key experience with digital marketing tactics. As a copywriter and skilled communicator, she has worked quickly to apply best practices and streamline marketing support for sales, client service and insight professionals on the team.

Skylar is married to meteorologist Taylor Pannell, who serves as Weekend Weather Anchor and Reporter for 40/29 News. They live in Rogers with Finn the golden doodle and Lincoln the labradoodle (who is secretly her favorite).

Perhaps most important for her new role: Skylar brings a true commitment to puns and can frequently be found turning a phrase for the team letterboard, which is clearly an invaluable and coveted skill. Her attention is typically fixated on her iPhone as she works tireleslly to ensure that clients and influencers alike have immediate access to the latest dispatch from Soapbox Influencer Marketing.