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6/1/2017 |
Member News |
CJRW's Base Camp (TM) Helps Brands Reach New Heights |
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Imagine you’re on an elevator, and a person walked in and asked, “What does your company do?”
There are only a few floors left. What do you say?
Of course, the “elevator pitch” is an analogy for a first impression. And today’s social media-driven market place makes a lot of first impressions. According to recent statistics, in one minute – Facebook users like posts over 4,166,667 times, Instagram users like posts 2,430,550 times, 300 hours of video are uploaded to YouTube and 347,222 tweets are sent.
Yes, in one minute!
That’s a lot of elevator pitches; you’d better have a good one.
Any company, person or organization with a product, good or service to sell has to make certain they know how to communicate. Information is now being distributed to the masses at all hours. The public is continuously talking about your brand. We can’t stop the conversation; we can only hope to influence it.
Base Camp is CJRW’s proprietary process of helping brands discover who they are and how they talk about themselves. More than just a mark, font or a tagline, we take a deep dive with you to help you find your true voice.
Learn More
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