Rogers-Lowell Area News

Frisco Festival and Downtown Rogers Farmers Market Adding Arts and Culture Expansion

Northwest Arkansas and its people have changed over the years, and Main Street Rogers has plans to enhance the annual Frisco Festival and the Rogers Downtown Farmers Market in ways that will better reflect changing demographics. With a $40,000 grant from the Walton Foundation, Main Street Rogers will add more makers, performers, musicians, culinary options, public art and activities that will better serve a diverse, multi-cultural population and draw more visitors to the festival and farmers market.

“Rogers Frisco Festival is a local 34-year tradition that has people coming from all over to enjoy the crafts, food and entertainment,” said Shey Bland, Executive Director of MSR. “This expansion will allow us to broaden our audience and make it more fun for everyone.”

Planned enhancements include building a moveable stage at the Downtown Farmers Market for versatility in creative programming. Lighting and sound upgrades to the main and market stages to allow for dual performances during festival weekend. Alley activation and installations will feature creative lighting and additional interactions for festival attendees.

To better reach out a multi-cultural audience Frisco Festival, Farmers Market and other Main Street events will also be marketed using print, radio, television and social media in both English and Spanish.

Main Street Rogers and the Downtown Farmers Market will reach new audiences, offer new experiences and showcase the variety the downtown Rogers community has to offer.